In this blog post, we will share 25 of the best fitness affiliate programs.
They weren’t easy to find – we had to filter through thousands of them – but we think the net result is worth it.
Getting and staying fit is one of the best things you can do for yourself and your loved ones. You’ll live longer, have more energy, and sleep better and you look cool on social media because fitness is trendy.
But what you really want to know is that the health and fitness industry is worth around US$3.7 trillion per year.
And that the home fitness equipment market alone is worth US$9.49 billion per year.
That’s why health and fitness is one of the most profitable niches. According to our affiliate marketing statistics, the average website in this space earns more than $7,000 per month.
Fitness is also an evergreen niche because people have intentionally stayed fit for thousands of years.
So let’s see how you can make some money helping them improve their fitness.
Fitness Affiliate Programs
- Horizon Fitness
- ACE Fitness
- Titan Fitness
- IdealFit
- Onnit
- TRX
- Monkii
- Jump Sport
- BowFlex
- Reebok
- Life Fitness
- Fitbit
- GNC
- Under Armour
- Adidas
- Garmin
- ProForm
- Aaptiv
- Lifeline Fitness
- NASM
- MyProtein
- Gene Food
- Natalie Jill
- Hickies Lace System
- All Volleyball
1 Horizon Fitness
Johnson Health Tech – the company behind Horizon Fitness – has been manufacturing durable exercise equipment for the last 35 years.
In fact, you may have used their treadmills, rowers, exercise bikes or elliptical striders in your local gym without realizing it.
But not everyone can, or wants to, use a local gym, making the home exercise equipment market so lucrative.
People are willing to pay whatever it takes to exercise from the comfort of their own homes.
So the Horizon Fitness affiliate program allows you to connect that home fitness enthusiast audience with a range of products ideal for their needs.
The fact that their average order size is typically at least $800 means you stand to make a lot of money if you can get any traction in this market.
Basically, you stand to make around $64 per referral, so there’s nothing wrong with that.
- URL: Horizon Fitness affiliate program
- Commission rate: 8% per sale
- Cookie duration: 30 days
2 ACE Fitness
ACE Fitness is slightly different from the other fitness affiliate programs we’ve looked at. Rather than targeting consumers hoping to get in shape or tack on mass, it sells fitness coach certifications to aspiring professionals.
It’s been doing this for three decades now, and in that time, it’s built a network of over 90,000 weight loss advisers, helping it to become a source of trusted advice on living a healthy lifestyle.
The ACE affiliate marketing program, powered by the Impact affiliate network, pays a 7% commission on course sign-ups within a 90-day cookie window.
Sales lock exactly two months and two days after the end of the month in which they’re tracked and are invoiced on the fourth of the following month.
To help you drive sales, ACE provides a range of attractive banners and text links.
- URL: ACE Fitness
- Commission rate: 7%
- Cookie duration: 90 days
3 Titan Fitness
Titan Fitness sells a range of products that will appeal to people who like lifting heavy things, swinging heavy things, or even hitting heavy things.
They sell weight racks, free weights, kettlebells, and boxing equipment—ideal for anyone who wants to get ripped or stay physically fit.
The good news is that their gear doesn’t cost the Earth, so you can keep your bank balance plump while you reduce your waistline and build lean muscle mass.
In terms of their commission structure, you make 5% on any Titan Fitness branded product and 4% on everything else they carry.
The lower commission rate might put some people off, but it’s fairly typical of what you can expect in this niche.
Plus, you get unlimited referrals within their 30-day cookie so that you can benefit from that, too.
- URL: Titan Fitness affiliate program
- Commission rate: 4%- 5% per sale
- Cookie duration: 30 days
4 IdealFit
Even though you may not have heard of IdealFit, they are currently one of the fastest-growing fitness brands in North America.
Which is no mean feat considering they only launched their business in 2015.
What makes them different is they sell a range of sports nutrition products specifically for women, including vegan and organic protein products.
They also sell a range of sports clothing, including tops, leggings, and sports bras, and a limited range of fitness accessories.
Something else that makes them different is they offer a number of training “challenges” free of charge.
So, your visitors can get a free training and meal plan to get back into shape quickly.
That’s useful leverage for an affiliate to have.
The Ideal Fit affiliate program (available via Awin) pays 8% across the board.
So anything your visitors buy will earn you money, including books and DVDs.
That keeps things nice and simple.
They also have a 16% conversion rate, so they’re better than most at converting affiliate traffic into cold, hard cash.
- URL: IdealFit affiliate program
- Commission rate: 8% per sale
- Cookie duration: 30 days
5 Onnit
In its own words, Onnit sells “nutrient-dense and Earth-grown foods”, as well as supplements, apparel, and fitness equipment. That gives you a wide range of products to promote through your text links.
Sign up for Onnit’s fitness affiliate program, and you’ll be promoting a brand that garnered endorsements from a host of big names, from podcaster Joe Rogan to Olympic gold medal-winning skier Bode Miller. Those endorsements have given it a ton of brand awareness, making it an easier sell.
With a 15% commission rate and a 45-day cookie window, this is one of the top fitness affiliate programs we’ve seen.
The only small downside is Onnit’s relatively strict affiliate requirements—you’ll need an established website or a social media following of 5,000+ to be accepted.
- URL: Onnit affiliate program
- Commission rate: 15%
- Cookie duration: 45 days
6 TRX
TRX invented “suspension training,” which — as you can see from the image above — involves working out using a huge elastic band.
TRX’s Suspension Trainers help improve mobility, fitness, and strength as well as endurance, power, and heart health. Clearly, those are some smart elastic bands!
If promoting fitness-related products is your thing, the TRX affiliate program is a great choice. With an average order value of $200 and 10% commissions on all US-based sales, there’s a lot of passive income to be made here.
Plus, you’ll get support from a dedicated affiliate team to help you drive as many clicks as possible on your text links.
- URL: TRX affiliate program
- Commission rate: 10%
- Cookie duration: 30 days
7 Monkii
Monkii is a spin on the TRX systems you’ll find in a gym, with the difference being that it’s miniaturized and highly portable.
You get a set of fitness tools that you can take with you anywhere, and that’s exactly how this brand name came to be.
Anyone who travels with work knows just how difficult it can be to fit in a workout, especially if the hotel gym looks like it has seen better days.
Monkii removes that hurdle by allowing you to carry around a gym in your pocket literally.
So you can blast out a full workout in your hotel room in the same amount of time it would take you to walk to the gym.
These products will appeal to anyone with either limited time or space at home for a proper workout or anyone who has to travel frequently for work.
They pay a 15% commission on every referral you send their way, with an average payout of $21.10 per sale.
This is decent money for this niche, and it’s the type of fitness program you’d promote along with other offers on your authority site.
Oh, and the entire business was funded by a Kickstarter campaign so that you can use the “plucky young upstart” angle with your audience.
- URL: Monkii affiliate program
- Commission rate: 15% per sale
- Cookie duration: 90 days
8 Jump Sport
JumpSport has been around forever, so long in fact that I used to promote them on my trampoline niche site. True story, folks.
But to be fair, JumpSport has actually been around since 1995 and was responsible for creating a whole range of safety enclosures for trampolines.
Then in 2008, they diversified into the fitness trampoline market, which is why they’re featured in this roundup.
Oh, and if you’re in any doubt about trampolines being an effective way to exercise your entire body, feel free to prove us wrong with a 30-minute workout on one.
Their fitness trampolines also receive many positive reviews on TrustPilot, so you know you’re promoting a high-quality product.
JumpSport affiliates are paid a 4% commission, but with an average order size of $491, you’ll make around $20 per sale.
A number of trampoline companies (speaking from experience) have come and gone over the years, but JumpSport has weathered the storms that put other companies out of business.
- URL: JumpSport affiliate program
- Commission rate: 4% per sale
- Cookie duration: 30 days
9 Bowflex
Bowflex sells a range of extremely sophisticated home exercise equipment, from bikes and treadmills to a terrifying-looking device named the Max Trainer.
As you’d imagine, those products don’t come cheap, with a top-of-the-line Max Trainer priced at over $3,500.
That means Bowflex’s fitness affiliate program, powered by the Impact Radius affiliate network, is a little more appealing than it initially appears.
While a 3% commission rate places it at the lower end of all the fitness affiliate programs we’ve reviewed, it still adds up to a healthy chunk of money, given the comparatively high prices.
Moreover, private commissions are available for top-performing affiliates, although these are negotiated on a case-by-case basis.
- URL: Bowflex affiliate program
- Commission rate: 3%
- Cookie duration: 30 days
10 Reebok
Rebook need no introduction, do they?
It might surprise you that they’ve been in business since 1895, starting from a bedroom workshop in Bolton, UK.
Their first product was spiked running shoes, worn by an Olympic champion, sold to Olympic runners, and they built their business from there.
Reebok is an Afrikaans word for “Grey Antelope,” the brand has become synonymous with high-quality sports footwear and clothing.
That means you won’t have to explain to your audience how good Reebok products are. Your only real work here is to match your audience with sportswear from the Reebok range.
Or do comparison reviews across a range of their products – you have many options here.
The Reebok affiliate program pays 7% on all sales, and they have an average order value of around $80.
The 30-day cookie means you’re better off sending pre-qualified traffic to their US site – these visitors need to be in a buyer mindset before they get there.
- URL: Reebok affiliate program
- Commission rate: 7% per sale
- Cookie duration: 30 days
11 Life Fitness
Life Fitness has been a big name in the home gym equipment game for over forty years, selling more treadmills, rowing machines, and exercise bikes than you can shake a stick at.
Its products are used by millions of exercisers worldwide every day, from elite athletes to total newbies and everyone in between. That gives affiliate marketers a broad audience to target through their content.
And it’s definitely worth targeting because the Life Fitness affiliate program is one of the best fitness affiliate programs we’ve seen.
Sure, an 8% commission might not sound too exciting. But when you factor in a sky-high average order value in excess of $3,000, the earning potential of this fitness affiliate program becomes clear.
If math isn’t your strong point, 8% of $3,000 equals a juicy $240 commission per sale.
And if that’s not enough, Life Fitness also offers bonuses and incentives for top-performing affiliates, plus support from a dedicated affiliate manager.
- URL: Life Fitness affiliate program
- Commission rate: 8%
- Cookie duration: 30 days
12 Fitbit
Fitbit is undoubtedly number one in the wearable fitness equipment niche, selling more than 10 million devices in 2020 alone. Combined, Apple, Samsung, and Fitbout account for a colossal 72% of the healthcare wearables market.
It’s easy to see why because Fitbits are just so damn useful. They sync wirelessly to the brand’s free motivational and social tools, which include leaderboards, food logging, challenges, and progress charts. And they’re compatible with Android, iOS, and Windows devices.
In other words, Fitbit is a comparatively easy sell if you’re promoting fitness products.
Sadly, it’s not all good news. Fitbit’s fitness affiliate program leaves much to be desired, with a rock-bottom commission rate of just 3% and a cookie length of 15 days — one of the shortest windows of all the top fitness affiliate programs.
- URL: Fitbit affiliate program
- Commission rate: 3%
- Cookie duration: 15 days
13 GNC
GNC is a specialist retailer in the health and wellness niche, selling a vast assortment of performance products like vitamins, protein and fitness supplements, weight management supplements, and much more.
Those products don’t come cheap. In fact, a bumper carton of testosterone capsules will set you back almost $170. But as any fitness affiliate worth their salt will tell you, higher prices mean more commission!
Unfortunately, in the case of GNC’s fitness affiliate program, it doesn’t mean much more commission — because you’ll only earn a 4% cut of every sale you drive.
To make matters worse, the cookie window runs for a paltry seven days, the joint-lowest of all the fitness affiliate programs on this list.
On the plus side, though, GNC offers at least a variety of text links and banner ads.
- URL: GNC affiliate program
- Commission rate: 4%
- Cookie duration: 7 days
14 Under Armour
Ever wonder why it’s spelled “Under Armour” instead of “Under Armor”? Because when the company launched back in the 1990s, the toll-free vanity number was only available for the British spelling. So now you know!
Anyway, Under Armour is a specialist in performance sportswear, which is a fancy way of saying its clothes are designed to keep you dry.
Actually, there’s a bit more to it than that because it also makes shoes, accessories, athlete recovery sleepwear, and connected fitness gear.
It’s rapidly grown into a huge brand with a superb reputation for selling high-quality products, reflected by its average order value of $100.
Sadly, like many big sportswear brands, the terms of its fitness affiliate program aren’t brilliant. A 5% commission rate is nothing to write home about.
On the plus side, Under Armour will keep you updated on new products, technologies, and promotions. It also offers a 10% discount to military, veterans, police, EMTs, and verified students.
- URL: Under Armour affiliate program
- Commission rate: 5%
- Cookie duration: 30 days
15 Adidas
Adidas is the world’s second-biggest sportswear brand. Founded back in 1949, it’s forged a reputation for creating innovative athletic footwear and sports-oriented apparel.
To be honest, its fitness affiliate program isn’t dissimilar to the other big sportswear companies like Nike and Under Armour.
The commission rate is relatively low at 7%, but then again, the average order value is comparatively high at $100, so there’s still plenty of scope for earning passive income here.
However, it’s worth noting that Adidas is picky when choosing which affiliate marketers to work with (let’s be honest, it can afford to be).
Your brand will need to be closely aligned with its audience of men and women aged 18 – 24. If that’s not the case, don’t bother applying.
- URL: Adidas affiliate program
- Commission rate: 7%
- Cookie duration: 30 days
16 Garmin
No one likes getting lost, whether you’re trying to traverse a new city or going on a country walk. It’s a pain. But Garmin’s here to help with its range of GPS-enabled smartwatches and wearables.
It also sells fitness trackers, pitching itself against Fitbit, so there’s plenty of scope for monetizing your fitness blog through this affiliate program.
So far, so good, but things get a little more complex now. You see, Garmin’s fitness affiliate program is available through two affiliate networks: CJ Affiliate and FlexOffers.
As is often the case, each affiliate network offers vastly different terms. Sign up through FlexOffers, and you’ll get a pretty lousy 1.6% commission rate — the lowest of all the fitness affiliate programs on this list.
But if you take the CJ Affiliate route, those rates climb to a much more palatable 8% – 12%.
- URL: Garmin affiliate program
- Commission rate: 1.6% – 12%
- Cookie duration: 20 days
17 ProForm
ProForm claims to be the world’s number one home fitness brand. I’m not sure if that’s true, but its innovative range of home workout equipment — including a fitness mirror that lets you stream fitness classes while checking out your form — certainly looks impressive.
In addition to fancy mirrors, ProForm sells more regular workout gear, such as treadmills, bikes, and ellipticals.
It’s very much targeting the premium end of the home fitness market, which is clear from its average order value of over $1,000.
All of this makes ProForm’s fitness affiliate program look pretty appealing. Sign up, and you’ll earn a 7% cut of every sale you drive, provided they convert within a 30-day window.
- URL: ProForm affiliate program
- Commission rate: 7%
- Cookie duration: 30 days
18 Aaptiv
Aaptiv is a leader in the digital health and wellness niche. Its highly rated audio fitness app offers trainer-led, music-driven workout programs across 22 fitness categories, including running, strength, cycling, HIIT training, boxing, yoga, meditation and more.
Aaptiv members get unlimited access to over 2,500 workouts, with more than 40 new classes added weekly. That’s a whole lot of content.
So how does its fitness affiliate program stack up? Pretty well, although it depends on how many sales you drive.
Aaptiv operates three commission tiers based on sales volume. Make up to 100 sales a month, and you’ll earn $15 per sale, rising to $20 for 101 – 500 sales a month and a juicy $25 for 501+ monthly sales.
- URL: Aaptiv affiliate program
- Commission rate: $15 – $25 per sale
- Cookie duration: 45 days
19 Lifeline Fitness
Founded back in 1973, Lifeline Fitness specializes in professional-grade workout products for bodyweight, progressive variable resistance, functional training, recovery, athletic training, and yoga.
Those products range from kettlebells and dumbbells to jump ropes and resistance trainers, offering many different angles to target through your fitness blog.
As for the Lifeline Fitness affiliate program, you’ll earn 10% of every sale you drive. With an average order value of $100, that’s definitely not to be sniffed at.
Furthermore, exceptional performers have the opportunity to negotiate special commissions, which can increase their passive income even further.
- URL: Lifeline Fitness affiliate program
- Commission rate: 10%
- Cookie duration: 30 days
20 NASM
The National Academy for Sports Medicine isn’t exactly your typical fitness affiliate program.
In fact, it’s aimed more at people who are already physically fit and want to coach others on how to reach their maximum fitness potential.
We know the term “coaching” is bandied about a lot. Still, in this case, the NASM offers recognized qualifications in fitness training and not just membership in some random association accredited by nobody.
They offer the following certifications:
- Certified Personal Trainer
- Corrective Exercise
- Specialist
- Fitness Nutrition Specialist
- Performance Enhancement Specialist
You can make $4.8 for every single potential student you send their way.
The personal trainer industry alone is expected to grow by at least 10% by 2026, with demand for an additional 30,000 trainers within that timeframe.
Something else we like about this affiliate program is that most affiliates will simply look at it and say, “Nah…not my thing,” which means more opportunities for you.
- URL: NASM affiliate program
- Commission rate: $4.8 per sale
- Cookie duration: 30 days
21 MyProtein
Myprotein is a sports nutrition brand that sells a range of powders, pills, and potions, from vitamins and minerals to high-protein foods and snack alternatives. It also stocks its own line of performance clothing.
Founded in the UK in 2004, it’s grown to become Europe’s biggest supplements brand, with a footprint in more than 70 countries and a diverse team that includes athletes and influencers.
Join the Myprotein fitness affiliate program, and you’ll earn up to 8% commission on tracked link sales while getting support from the brand’s in-house affiliate marketing team.
The only real downside here is that Myprotein exclusively works with influencers. To be accepted, you’ll need a social media profile with more than 10,000 followers, which rules out a lot of fitness blog owners.
- URL: Myprotein affiliate program
- Commission rate: Up to 8%
- Cookie duration: 30 days
22 Gene Food
Gene Food might sound like a fitness affiliate program for GMO’s, but they actually help you consume the types of food that match your genetic makeup.
People tend to bounce from one fad diet to the next, taking advice from people who……are not even remotely qualified to tell them what they should and shouldn’t be eating.
What you put into your body matters a great deal when it comes to getting and staying fit.
They’ve identified 20 basic diet types that you can match to your genetic profile to ensure you get the most from your diet and workouts.
Does this stuff work?
Many, many boomer years ago, I followed a similar eating plan. The first week was hell because you detox pretty quickly, but after that, I lost a heavyweight and had ridiculous energy.
So, yes, this stuff can work.
Gene Food has a huge EPC because they’re new to the affiliate marketing scene, so it will take at least 12 months of data to get an accurate figure.
But with that said, their affiliates are obviously making a lot of money otherwise, their EPC would be a big fat zero.
Fitness fanatics will love this type of program, too, because they’ll be early adopters, so they get boasting rights.
- URL: Gene Food affiliate program
- Commission rate: $15 per sale
- Cookie duration: 90 days
23 Natalie Jill
Despite having two first names, Natalie Jill is a highly trusted weight loss expert and high-performance coach dedicated to helping women achieve their fitness objectives.
She does this through the easy-to-follow methods detailed in her various books, podcasts, coaching sessions, and interactive programs.
As you’ve probably already guessed, those are exactly the products you’ll promote if you sign up for the Natalie Jill fitness affiliate program.
It’s definitely in your interest to promote them, because she runs one of the highest paying affiliate programs of all the fitness companies we’ve looked at.
Not only do you get a commission rate of up to 50% per sale, but you can also take advantage of a generous lifetime cookie window — so when someone hits your affiliate link, you’ll earn a cut of any sales made in a week, a month, a year, or even later. Thanks Natalie Jill!
- URL: Natalie Jill affiliate program
- Commission rate: 30% – 50%
- Cookie duration: Lifetime
24 Hickies Lace System
Hickies has brought us what we’ve always wanted – “Back to the Future” sneakers.
Well, we got the next best thing: a new type of lacing system.
They are made from a durable thermoplastic elastomer, which sounds space-age if nothing else.
The Hickies Lacing System replaces your old laces with a simpler way of keeping your shoes on your feet. It works on any shoe with eyelets.
What’s really neat is that you can use Hickies to adjust how your shoes or sneakers fit different parts of your foot in a way that’s not possible with conventional laces.
They’re available in adult and kid sizes and pretty much any color.
Hickies pay their affiliates 20% on all new sales, and they have an average order size of almost $50.
They also have a dedicated US and EU store, which makes promoting them outside the US a bit easier.
Your potential audience for Hickies is anyone with a pair of sneakers or shoes – you can quite easily promote these laces outside the fitness niche if you want to.
- URL: Hickies affiliate program
- Commission rate: 20%
- Cookie duration: 30 days
25 All Volleyball
All Volleyball, as you might have guessed, is an online store for volleyball equipment, clothing, and accessories.
Although this particular sport might not jump out at you straight away when you think about the fitness niche, you burn at least 300 calories per hour playing it.
And then you need to factor in that it’s actually one of the most popular sports in the world, with 800 million people taking part.
Note: Any boomers reading this automatically made a mental cultural reference to Top Gun.
Now that we know there’s a ready market for volleyball equipment and accessories, how much money can you make promoting them?
This fitness affiliate program pays 5% on all sales up to $250 and a flat rate of $30 per transaction.
They also have a 10% conversion rate, feature 22k products, and you have 30 days for your referral traffic to translate to sales.
- URL: All Volleyball affiliate program
- Commission rate: 5% per sale
- Cookie duration: 30 days
Conclusion
What surprised us about this niche was the lack of profitable fitness affiliate programs vs. the sheer volume of programs out there.
We filtered through hundreds of fitness products and services, but most of their affiliate programs didn’t meet our requirements.
But we did find a broad enough selection of fitness affiliate programs, some of which you could promote to multiple audiences.
You’re not sure how to build an audience in the first place?
That’s no problem because we’re offering a free training session that shows you what you need to know to get started with affiliate marketing.
People have told us this free training is better than most affiliate marketing training programs they paid hard-earned money for.
But we’ll leave it to you to decide.