18 Best Dating Affiliate Programs in 2024 (Top Offers)

The online dating market is huge, offering plenty of dating affiliate programs.

It also falls neatly into the “big three” of affiliate marketing — health, wealth, and love.

Then, when you look at the numbers behind it, you find that the dating industry is worth US$2.5 billion per year in the region.

And there’s a very human reason for this — around 50% of young people are single… but don’t want to be.

From an affiliate’s perspective, that means the opportunity to tap into a lucrative market using content publishing and a range of lucrative dating affiliate programs.

This is a very competitive niche, but there are ways around that.

Dating Affiliate Programs

1. Match.com
2. Harmony
3. Silver Singles
4. Elite Singles
5. Christian Mingle
6. Cupid Media
7. JDate
8. Zoosk
9. SeekingArrangement
10. Military Cupid
11. Christian Cafe
12. OurTime
13. CatholicMatch
14. Parship
15. Single Parent Meet
16. The Devotion System
17. The Tao of Badass
18. Affiliate2Day

1 Match.com

Match is an online dating site I used many, many moons ago. What made it stand out from other dating sites was the quality of the interface and the lack of lunatics you tend to find on free dating sites.

Basically, Match.com just offered a better selection of…well…matches for me. And the fact that they have 9 million members shows that other people feel the same way. The site has been around since 1993, so they’ve spent the last 24 years refining their online dating site.

Now, while their EPC might not be mind-blowing, their ‘Network Earnings’ score is very high.  This means their affiliates are making money.

Apparently, their biggest affiliates are banking $10k in monthly affiliate commissions.  If that seems completely impossible, it’s not – I know affiliates who have done 2x that amount in this niche.

• URL:  Match.com affiliate program
• Commission rate:  50%
• Cookie duration: 120 days

2 Harmony

Even those of you who have never used online dating will recognize the eHarmony brand name. Part of that is because they’ve been around since 1997, making it one of the oldest dating websites on the ‘net.

But it’s not just about tenure — the site has a lot going on inside, including a very clever algorithm that has demonstrated a high success rate in matching people. This is achieved through their 29-step personality test.

eHarmony claims to be responsible for around 2 million people finding love so far, or roughly a new happy couple every 14 minutes. That’s as good a sales pitch as you’ll hear.

So how does this affiliate program work? You get paid $10 for every successfully completed relationship questionnaire or 30% of a completed membership referral. They’re also the single best (by metrics) dating affiliate program on Commission Junction.

• URL:  eHarmony affiliate program
• Commission rate: 30% per sale or $10/lead
• Cookie duration: 45 days

3 Silver Singles

Silver Singles is a dating site exclusively open to singles aged 50+. That’s a smart market to be involved in, given our aging population, with the percentage of the US population aged 65 or over predicted to hit 22% by 2050.

A customer’s journey with Silver Singles begins with a personality test. The site uses your results to match you with compatible singles, sending you up to seven matches a day until you meet that special someone.

As one of the largest dating services in its niche, Silver Singles offers a host of benefits to its affiliate partners — from high-converting advertising materials to a strong brand presence, both online and on TV. It also runs top affiliate actions throughout the year.

However, the terms of its dating affiliate program aren’t the most attractive we’ve seen, with a commission of $7 per signup. You’ll need to drive a lot of traffic (and registrations) to make this one work for you.

• URL: Silver Singles affiliate program
• Commission rate: $7 per signup
• Cookie duration: 30 days

4 Elite Singles

They say that opposites attract, and while that’s true to a certain extent, some people treat it as an absolute. This can lead to disastrous results in any form of dating. You need to have some common ground to build a successful relationship, which most dating sites simply don’t get.

Elite Singles focuses on matching professional people from relatively similar economic and educational backgrounds. Some might think this is snobbery, but Elite Single’s business model is successful.

This dating affiliate program keeps things simple—you get paid $7 for every lead you send their way. You receive payment once your referral completes the site’s personality test and meets its minimum requirements for new members. Dating sites aimed at professionals are a sub-niche, and typical of most sub-niches, there’s very little competition there.

• URL: Elite Singles affiliate program
• Commission rate: $7 per lead
• Cookie duration: 45 days

5 Christian Mingle

There are 2.18 billion Christians on planet Earth, and roughly 10 million people each year convert from other religions to Christianity.

Christian Mingle caters specifically to Christian singles in North America and elsewhere in the world. The thing about the Christian faith is that it’s all about meeting and staying with that person for the rest of your life. So singles of this faith are willing to spend money on online dating sites that help them reach that goal.

 And it just so happens that Christian Mingle is one of the most profitable Christian dating affiliate programs, except for CPA offers.

$2 per lead is way down at the bottom end of commission rates for dating affiliate programs, but this niche is a numbers game. And in this case, you have a potential audience of several hundred million singles to market this dating site to.

Also, despite the fact that this program pays a small amount, their EPC means they’re paying a large number of affiliates on a regular basis.

• URL: Christian Mingle affiliate program
• Commission rate: $2 per lead
• Cookie duration: 30 days

6 Cupid Media

Cupid Media is the Australia-based company behind some of the world’s largest sub niche based dating sites. Its portfolio currently includes 32 different dating sites and two blogs offering personalized dating services.

Altogether, those sites reach more than 55 million customers around the world every month. And the impressive figures don’t stop there, because Cupid Media customers have used its platforms to send more than 1.3 billion messages. That’s a whole lot of matchmaking!

Clearly, Cupid Media is a pretty big deal. But what’s its dating affiliate program like?

Well, it’s potentially one of the top-paying dating affiliate programs we’ve seen, with a strong commission rate of 75% of the initial sale price. 

The only small catch is that you’ll only earn a commission if you convince your readers to sign up for a (paid) Gold or Platinum-level membership, rather than a (free) Standard subscription.

• URL: Cupid Media affiliate program
• Commission rate: 75% per sale
• Cookie duration: 30 days

7 Jdate

Jdate is from the same people who brought you Christian Mingle – Spark Networks. The difference here is that this site is aimed specifically at Jewish dating, another sub-niche in dating sites. Jews, like Christians, tend to prefer meeting, dating, and marrying people of their own faith. So there’s a real demand for sites like Jdate, especially for Jewish singles looking for their bashert.

The site also has a very active blog featuring tons of success stories. That’s the kind of social proof you can use to your advantage.

If you’re paying attention, you’ll have noticed that their ‘Network Earnings’ score is pretty low. But there are also only 15 million Jews left in the entire world. So this program can’t possibly have as much traffic as a program aimed at gentiles, for example.

• URL:  Jdate affiliate program
• Commission rate: $2 per lead
• Cookie duration: 30 days

8 Zoosk

One of the world’s most recognizable dating websites, Zoosk is home to 40 million singles, who use the platform to send three million messages a day. The site’s popularity stems, at least in part, from its use of so-called “behavioral matchmaking technology.”

That’s a fancy way of saying it uses big data insights from across its subscriber base to pair members with the best possible matches.

Zoosk’s dating affiliate program, powered by CJ Affiliate, pays $4 per registration commission. So once again, you’ll need to be driving a whole lot of referrals to earn decent money here.

On a more positive note, Zoosk offers access to many advertising materials with high conversion rates as a dating affiliate. What’s more, its highly recognizable brand makes for a comparatively easy sale.

• URL: Zoosk affiliate program
• Commission rate: $4 per registration
• Cookie duration: 30 days

9 SeekingArrangement

SeekingArrangement is a famous — or possibly notorious — dating website aimed at sugar babies and sugar daddies. The world has changed dramatically since the site launched in 2006, prompting it to recently drop the word “Arrangement” from its branding — now it’s plain old Seeking.com.

Whatever you might think about a site that basically matches rich old dudes with young women, it’s undeniably popular, with more than 20 million members across over 130 countries.

Joining the site is free, but it offers premium services — which you’ll need to promote if you’re going to make any money from Seeking.com’s dating affiliate program. For each one of those you sell, you’ll earn a 75% commission.

Having signed up for this affiliate program, you’ll receive your own affiliate link, along with branded media assets and marketing materials to use on your site.

• URL: SeekingArrangement affiliate program
• Commission rate: 75% per sale
• Cookie duration: 30 days

10 Military Cupid

The armed forces of the United States has 1.3 million active members. So there’s a definite demand for a dating site aimed at this audience. And when you factor in that the divorce rate for serving soldiers, sailors and pilots stands at 14%, you can see another gap in the market. One that you don’t need a complex personality test designed in order to fill it.

Military Cupid is part of the Cupid Network of online dating websites – there are dozens of them. What this means for you as an affiliate is that they’re very good at turning visitors into lots of affiliate commissions for you.

• URL: Military Cupid affiliate program
• Commission rate: 75% (first month only)
• Cookie duration: TBC

11 Christian Cafe

As you can probably guess from its name, Christian Cafe is another Christian dating site. By which I mean the religion, not people called Christian. That gives you a pretty big audience to tap into — after all, Christianity is the world’s largest religion, with almost 2.4 billion followers worldwide.

According to Christian Cafe itself, 50% of the American public consider themselves born-again Christians, so the opportunity to earn money here is substantial. Evidently, the site is good at what it does, having been the driving force behind more than 25,000 marriages.

And it’s equally good at matching affiliates with passive income. Christian Cafe’s affiliate program pays a decent 40% per sale, with a comparatively generous 120-day cookie window — the joint-longest of all the dating affiliate programs we’ve looked at.

• URL: Christian Cafe affiliate program
• Commission rate: 40% per sale
• Cookie duration: 120 days

12 OurTime

OurTime is a site aimed at a more chronologically mature dating audience. Or what some people would call “senior” dating. You see, dating isn’t just for people in their 20s and 30s.

In fact, some people don’t meet their actual soul mate until they become single again in their 40’s and 50’s. And mainstream dating sites tend not to cater to a slightly older audience even though there’s now a record number of single fiftysomethings looking for love.

So promoting a program like OurTime.com could be extremely profitable with the right audience.

OurTime.com is actually part of the Match.com group of dating sites, and they’re happy to pay affiliates up to 50% commission on all new referrals. That should result in a commission-per-sale of $12/£12 for affiliates promoting this offer.

Remember that the ‘Network Earnings’ score for this program is pretty low, so you’ll need to promote other “senior dating” offers too.

• URL:  OurTime affiliate program
• Commission rate: 50%
• Cookie duration: 120 days

13 CatholicMatch

Another of the niche dating sites on this list, CatholicMatch is — unsurprisingly — focused on the Catholic community. According to the site, more Catholics join its platform than any other Catholic singles service.

Launched in the early noughties, CatholicMatch signed up its millionth account back in 2013, showing the scale of the Catholic dating sub-niche. With roughly 51 million adults in the US following the religion, there’s a huge audience for this dating website.

CatholicMatch’s affiliate program stacks up pretty well against the other online dating sites in this article. Driven by the CJ Affiliate network, it pays a generous 75% commission per sale within a 30-day cookie window.

Affiliates also get access to top-notch creatives and offers, including promotional and vanity coupons, plus support from a dedicated affiliate manager and marketing team.

• URL: CatholicMatch affiliate program
• Commission rate: 75%
• Cookie duration: 30 days

14 Parship

Parship claims to be Europe’s leading matchmaking service for serious relationships. Apparently, its success stems from its adherence to the principle: “As many similarities as possible, as many differences as necessary.”

Parship currently offers its services in 13 countries, but not in the US. There’s a good reason for that: its parent company also owns eHarmony, one of the other dating sites on this list.

eHarmony is very much active in the States, so presumably, its owners don’t want the two sites competing.

Want to join Parship’s dating affiliate program? You’ll need to register for one of its national-based programs. Whichever program you join, you’ll earn a small commission for each personality test completed by your referrals, plus a share of up to 25% of the revenue generated from sales.

For instance, the UK affiliate program pays:

• £22.50 for three-month memberships
• £29.50 for six-month memberships
• £44 for 12-month memberships

• URL: Parship affiliate program
• Commission rate: £1.50 + up to 25% revenue share
• Cookie duration: 30 days

15 Single Parent Meet

Online dating in the real world (away from Hollywood fantasies) can be hard work for a single person. But as a single parent, you can multiply the effort required by a factor of 10x. This makes a dating site like SingleParentMeet.com so popular – it’s for single parents looking to meet other single parents.

The neat thing about niche dating sites like this is that they tend to sell themselves — potential members already know they want to meet other single parents in their area. You just have to present them with the right online dating site to sign up for.

As of the time of writing, membership for this dating site costs $14.99 per month, so you can expect to earn around $7 per sale. However, the program’s performance metrics are strong, so they do a good job converting incoming affiliate traffic into paying customers. This is among the best dating programs for single parents you’ll come across. 

• URL: Single Parent Meet affiliate program
• Commission rate: 50%
• Cookie duration: 120 days

16 The Devotion System

Finding the man of your dreams is only ever the first stage of a new relationship and probably the easier part. Stage two is convincing the guy to stick around for the long haul, and that’s exactly what The Devotion System is all about. It teaches women everything they don’t know about what makes a man tick in any relationship.

What will keep him by your side? And what will make him pull away and start all over again? That’s pretty compelling stuff.

This is among the best dating affiliate programs on ClickBank. So even though it might not pay as much per sale as other programs, it’s paying affiliates more often. Plus $47 per affiliate sale is at least two bus rides and taxi fare from shabby.

• URL: The Devotion System affiliate program
• Commission rate: $47.05
• Cookie duration: 60 days

17 The Tao of Badass

One of the most important parts of being an affiliate is being able to think outside the box. Like looking at this market and realizing there’s more stuff to promote than just site memberships.

The Tao of Badass is a perfect example of that style of thinking. This product is aimed at men who lack the confidence to approach or talk to women outside social media. Men who would struggle to make eye contact with a woman during a real date.

The first thing you’ll probably notice (or should) in the above screenshot is the payout amount — $123.66 per sale. You won’t find many other legit products in the dating niche paying affiliate commissions at this level.

• URL:  Tao of Badass affiliate program
• Commission rate:  $123.66
• Cookie duration: 60 days

18 Affiliate2Day

Rather than an individual affiliate program, Affiliate2Day is effectively a small-scale dating-focused affiliate network, giving you the opportunity to promote four different specialized dating services:

• BeHappy2Day.com
• AsianSingles2Day.com
• OneWife.com
• AllTverLadies.com

It also includes a free dating app, BH Date, which is available through Google Play and has been downloaded 10,000+ times.

Affiliate2Day offers three different commission payment models, allowing you to choose the best fit for your business and audience. In addition to a choice of dating affiliate programs, Affiliate2Day offers a variety of other affiliate programs.

The standard percentage program gives you a 25% cut of each order placed by your referrals, plus a one-off $25 signup bonus. Then there’s the pay-per-first-order model, which pays bounty commissions of up to $300 — but only on each customer’s first purchase.

Alternatively, if you prefer pay-per-lead affiliate programs, you can earn up to $8 for each lead you generate. The more traffic you drive, the more you earn.

Affiliate2Day pays commissions once per month, provided you hit the minimum threshold of $40.

• URL: Affiliate2Day affiliate program
• Commission rate: Various
• Cookie duration: Unlisted

Over to You

And that brings us to the end of this blog post on the best dating affiliate programs we could find for you.

We didn’t include any adult affiliate programs for this niche, though – it’s not something we’re comfortable doing.

But there are lots of dating affiliate programs out there for that niche.

As you can see, in many cases, niches are only as difficult as you allow them to be.

As we’ve demonstrated, online dating is a pretty good example of that.

But we know many of you reading this still have that knot of uncertainty in your stomach.

So to help you overcome those mental hurdles, we’d like to invite you to our free training on affiliate marketing.

There’s zero pressure to attend.

 But if you want to learn the ropes from two seasoned affiliate marketing pros, fill in this short form.

We’ll send you an invite.